A Different Kind of Pinup Calendar
This is odd and damn cool
EIZO, a medical imaging compant, wanted a unique calendar to hand out to their clients and potential clients
Duesseldorf, Germany based BUTTER came up with one helluva concept if you ask me
EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.
Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator/CGI: Carsten Mainz
Copywriter: Reinhard Henke
I want one
I want one
I want one
but unless you work in a place that is on their potential client list I think it's pretty much impossible
maybe with the public attention that will sell them
Enjoy
John