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My Favorite Pinups

A Different Kind of Pinup Calendar

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This is odd and damn cool

EIZO, a medical imaging compant, wanted a unique calendar to hand out to their clients and potential clients

Duesseldorf, Germany based BUTTER came up with one helluva concept if you ask me



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EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.



Advertising Agency: Butter, Berlin/Duesseldorf, Germany

Creative Director: Matthias Eickmeyer

Art Director: Nadine Schlichte

Illustrator/CGI: Carsten Mainz

Copywriter: Reinhard Henke



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I want one

I want one

I want one



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but unless you work in a place that is on their potential client list I think it's pretty much impossible



maybe with the public attention that will sell them



Enjoy

John

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